Aromatization in Funeral Services: A Key Emotional Support
Funeral homes and services are spaces where the emotional experience of visitors is especially intense. In these moments of loss and grief, olfactory marketing or ambient aromatization become essential tools to create environments that help alleviate stress and emotional tension.
The importance of aromatization in funeral homes and services
The impact of a pleasant and carefully selected aroma can transform the atmosphere of a funeral home, which usually includes the entrance lobby, reception, viewing rooms, and spaces where religious or civil services take place. At e-arome, we understand that every detail counts to help family and friends cope with such a delicate situation.
The loss of a loved one generates a strong emotional collapse, and certain aromas can positively influence mood by helping reduce stress, anxiety, and discomfort accompanying these circumstances..
Recommended fragrances for funeral spaces
At e-arome, we select...
The Importance of Scenting in Nursing Homes for the Elderly
Making elderly residents feel comfortable and relaxed in nursing homes is key to their well-being. Scenting these spaces can have a very positive impact, enhancing the quality of life and the overall atmosphere.
Why is scenting important in nursing homes for the elderly?
Life in nursing homes can be a difficult experience for many people and their families. Creating a pleasant environment, not only visually but also sensorially, can make a significant difference in how residents feel. Scenting contributes to creating a welcoming space, helping reduce stress, promote calm, and increase comfort.
In our country, we have found the team from ‘El Método, I feel’, who, through space adaptation and staff training, manage to create an environment where elderly people can find themselves in the best possible conditions. This holistic approach highlights the importance of considering both the...
Furniture and interior design: Why shall we focus on Scent Marketing ?
The Impact of Olfactory Marketing in the Furniture Sector
Despite the rise of e-commerce, home furnishing sales continue to predominate in physical stores and exhibitions. These spaces allow clients to explore various furniture proposals, experience their distribution and receive personalized advice to adapt them to their needs.
The Importance of the Sensory Experience at the Point of Sale
In a highly competitive environment, where differentiation is key, sensory marketing has become a fundamental tool for companies in the furniture and interior design sector. Beyond the mere functionality of the product, consumers seek an enriching shopping experience that stimulates their senses and emotions.
Any business that requires the physical presence of the customer in the establishment can greatly benefit from sensory marketing strategies, including aroma marketing. An adequate multisensory communication strategy at the point of sale can make the difference...
Soluciones para aromatizar un centro deportivo o gimnasio
Algunas de las cadenas más importantes de gimnasios y de pequeños centros deportivos hace años decidieron aromatizar sus espacios.
Las razones por las que un fitness club puede decidir aromatizar sus espacios pueden ser diversas.
A continuación te explicamos cuáles son los diferentes objetivos que se pueden tener y cuáles son las fragancias más adecuadas para cada una de estas metas:
Generar un entorno relajado por los deportistas
El deporte es un ocio que permite a la gente relajarse y recuperarse del estrés cotidiano. El gimnasio es un entorno en el que el deportista busca encontrarse a gusto para realizar su práctica deportiva.
Algunas prácticas deportivas como el yoga, los estiramientos, el Pilates exigen que quien las practique se encuentre en un estado de ánimo relajado que ciertas fragancias nos ayudan a alcanzar.
Para poder generar la experiencia olfativa y conseguir...
Tricks to scent large spaces
Establishments that have large spaces often rule out the scenting of their spaces due to the fact that it can be costly.
From e-arome we want to propose a series of solutions to achieve the aromatization of your space at a reasonable cost using our Scent Flow diffuser with a result that will satisfy all your customers and visitors:
Program scent intensity
Our diffuser allows us to schedule the hours in which you will work taking into account the influx of visitors.
The ON time and the OFF time. And most importantly, we can create time slots with different intensities. As an example, a hotel has hours of more traffic in its lobby, which coincide with the entry and exit of guests, the hours of breakfast, lunch or dinner. In these hours, we will program a higher intensity that...
5 steps to aromatize your space
When we have decided to incorporate Olfactory Marketing into our strategy for the promotion and sale of our business, the next step is to ask what is the best way to flavor our spaces.
From several questions, we can choose the best tool for the dissemination of the chosen fragrance:
What space do we want to scent ?
What intensity do we need?
Is the aroma constant or concentrated at certain times of the day?
Do we have easy access to a point of light?
What monthly budget do we have for our Scent Marketing project?
Aromatization Area
Large surfaces require machines connected to ventilation or direct diffusion systems. In this case we would propose a machine like the Scent Flow. For smaller spaces, machines such as Scent Touch or Scent Prisma are ideal for ease of use...
What is the most suitable fragrance to scent your space or shipment?
If you want to find the perfect fragrance for your business or e-order shipments, whether it is a store, office, hotel or restaurant, the controlled use of scents will allow you to influence your customer's perception, incentivize your employees , extend the time of stay and favor purchases. In this article, we give you the keys you need to discover the perfect scent for your business.
Fragrances for shops, hotels and e-shipments
The fragrance you choose should be consistent with the products or services you offer.
In this way, in a cafeteria, we use aromas that enhance the smell of products such as coffee, chocolate or cinnamon, while in a shoe store we use aromas for stores with leather, sandalwood, cedar and other essences.
To choose the most recommended fragrance in each case, it is necessary to take into...
SCENT MARKETING: GLOBAL ACTION, LOCAL SOLUTIONS
The creation of fragrances, the adaptation of these to the needs of companies to achieve an emotional impact on customers that would generate a better perception of the brand and the product or service on their part, has been the main objective of the aromatic marketing companies during the last decade.
The vertiginous development of scent marketing sector that is today part of the marketing strategy of many companies, including large corporations that operate globally, represents a great challenge.
Avoiding homogenization to give an adequate response to each diverse cultural environment and reality requires a differentiated proposal that is attractive to visitors to an establishment in New York, Dubai, Jakarta, Montevideo or e-buyers in Oslo, Manila or San Francisco.
The paradox is that what works for the US market does not have to be a suitable aromatic solution...
