The aromatization of a hotel space, a rural house, a hostel is increasingly one of the main marketing tools used to improve the perception of the establishment by visitors.
Currently there are means such as Scent Flow, - for large spaces -, or Scent Prisma, - for smaller spaces -, which allow the diffusion of fragrances in an adequate and economical way within the reach of all businesses.
When choosing a fragrance for the hotel establishment, we must first take into account the profile of our current or potential customer.
A l’hora d’escollir una fragància per l’establiment hoteler, en primer terme hem de tenir en compte quin és el perfil del nostre client actual o potencial.
Aromatization of the hotel depending on the country of origin of our customers
Depending on the country of origin of our customers, we will...
Any of us, when we enter a dental, dermatological or aesthetic clinic, we face a moment of stress motivated by the uncertainty generated by checking our teeth, our skin, undergoing any aesthetic operation.
Those 15-30 minutes of waiting, where we do not stop looking at our mobile or reading the publications available in the waiting room, which help us make that moment more bearable. We often associate these spaces with smells generated by the preparations used in treatments and that transport us to times that are not particularly pleasant.Is there a way to turn the visit to the clinic, the time in the waiting room, into a pleasant and relaxed experience for patients?
The answer is yes. The scenting of the reception, waiting room of the clinic will serve to create a much more relaxed and positive state...
What is an odor neutralizer?
An odor neutralizer is a product that permanently removes odors from a hotel, office, restaurant or shop and improves our passage through any room and the atmosphere of any space where it is located.
Using professional air fresheners is the best and most comfortable option. This is because they are much more effective than home remedies especially if we are talking about large spaces, toilets or offices. The smell of an office is something that needs to be taken care of, but we can't spend much time on it either.
Odor neutralizing air fresheners are perfect for a professional environment. Its fragrance is emitted automatically and periodically so we should never be aware of it again.
The main function of odor removers is not to mask the odor, but to eradicate it, and create...
Fragmented audiences, multiple sales channels, diverse spaces for customer interaction, represent an important challenge for those responsible for communication and marketing of companies.
In this changing and dynamic environment where the end customer gains prominence, Scent Marketing offers varied solutions, each one of them optimal depending on the type of relationship between the parties to the exchange.
The right combination of them is key for the company in its challenge of trying to transmit its olfactory identity to the client from a unique sensory experience.
When selecting the fragrance it is important that we bear in mind that this will be our olfactory brand in each of the scenarios. Not necessarily, an olfactory brand suitable for diffusion in the environment will be the one that will work best as a medium in a scented shipment. In this case,...
Since the first moments of human civilization, more than 8,000 years ago, in places as distant as India or the Americas, fragrances have been an element used to search the deepest spirituality, to be able to find the answers that religions seek to answer about human existence. Reaching that state of mind allows us to reduce worldly stress and free our consciousness to be able to understand better everything that surrounds us.
John Weguelin, "The Obsequies of an Egyptian Cat," (1886)
Certain essences were / are often present when reading sacred texts in many modern religions such as Christianity, Islam, Judaism, Hinduism, serving as a conductive element of transcendentality within spiritual experience.
Even the smell has been a present element in our civilizations...
When customers passed by a store, they were asked how much would they pay for a product. The same question was asked to customers when visiting their home showing them the product. The results were quite surprising. In the store, in a scented setting, with music, lighting and corporate decor, visitors claimed to be willing to pay 27% more than the people surveyed at their home.
It seems clear that companies have a big challenge to reach the e-buyer.
If companies are able to identify visitors to their online stores (legal conflict in sight in relation to the person's privacy rights), they can activate tools to promote their products that can improve the perception of the product by the customer and close the sale.
A highly increasing number of companies are looking at scent e-marketing, in order to improve customer's satisfaction and create a long lasting olfactory memory.
When delivering their e-shipments and gifts to their customers, choosing the right scent becomes a key aspect which first requires to identify our customer’s or target’s profile.
Our fragrance selection will vary if we address to a male or female public. Several studies conducted during last years have identified fragrances which are better accepted by men or women.
Also, age plays an important role on selection. Older people have usually very different preferences if compared to teenagers.
At the same time, our cultural background or country of origin plays a key role in our approach to scents.
There are definitely scents which are well accepted worldwide in a different intensity depending on the region, but our...
To this day, when companies’ marketing teams worked to develop their olfactory brand, they didn’t take into account a significant chunk of their new customers: digital buyers. Nowadays, it is very important to think about the digital client when creating the olfactory identity.
Emotions that travel in a package, a gift that floats when we open the shipment.The scented attribute acts as a transmitter of the brand message to its customer. This generates a chain of emotional reactions in the receiver that conditions the perception of the brand.
In this way, the seller aims to value the product, to model how it reaches the customer.
Likewise, the olfactory experience evokes a situation that brings back memories that will transport you to another environment. A...
When we refer to smell as our most powerful sense, we do so from many studies that show that olfactory impacts remain in our brain in a much more consistent and prolonged way than other impacts such as visual or auditory.
This makes Aromatic Marketing a very powerful tool in transmitting company values to people. The association of the olfactory signature of a company with a series of characteristics and values allows the seller to present himself/herself to the customer in the best way and modulates his/her perception of the product.
Being able to achieve that when the customer receives a package at home, makes him/her associate our brand to a number of values and qualities, which is a great challenge that can be achieved with SCENTED DELIVERIES.
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