Business impact of scent, Scent Marketing

Is it worth scenting our hotel space?

28 Sep
The aromatization of a hotel space, a rural house, a hostel is increasingly one of the main marketing tools used to improve the perception of the establishment by visitors. Currently there are means such as Scent Flow, - for large spaces -, or Scent Prisma, - for smaller spaces -, which allow the diffusion of fragrances in an adequate and economical way within the reach of all businesses. When choosing a fragrance for the hotel establishment, we must first take into account the profile of our current or potential customer. A l’hora d’escollir una fragància per l’establiment hoteler, en primer terme hem de tenir en compte quin és el perfil del nostre client actual o potencial. Aromatization of the hotel depending on the country of origin of our customers Depending on the country of origin of our customers, we will...

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Business impact of scent, Scent Marketing

OLFATIVE IDENTITY: THE CHALLENGE OF THE MULTIPLE SALES CHANNEL

Aroma shop
07 Jun
Fragmented audiences, multiple sales channels, diverse spaces for customer interaction, represent an important challenge for those responsible for communication and marketing of companies. In this changing and dynamic environment where the end customer gains prominence, Scent Marketing offers varied solutions, each one of them optimal depending on the type of relationship between the parties to the exchange. The right combination of them is key for the company in its challenge of trying to transmit its olfactory identity to the client from a unique sensory experience. When selecting the fragrance it is important that we bear in mind that this will be our olfactory brand in each of the scenarios. Not necessarily, an olfactory brand suitable for diffusion in the environment will be the one that will work best as a medium in a scented shipment. In this case,...

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Business impact of scent

CHOOSE THE RIGHT SCENT FOR YOUR BUSINESS

Scent Marketing
16 Feb
A highly increasing number of companies are looking at scent e-marketing, in order to improve customer's satisfaction and create a long lasting olfactory memory. When delivering their e-shipments and gifts to their customers, choosing the right scent becomes a key aspect which first requires to identify our customer’s or target’s profile. Our fragrance selection will vary if we address to a male or female public. Several studies conducted during last years have identified fragrances which are better accepted by men or women. Also, age plays an important role on selection. Older people have usually very different preferences if compared to teenagers. At the same time, our cultural background or country of origin plays a key role in our approach to scents. There are definitely scents which are well accepted worldwide in a different intensity depending on the region, but our...

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