Algunas de las cadenas más importantes de gimnasios y de pequeños centros deportivos hace años decidieron aromatizar sus espacios.
Las razones por las que un fitness club puede decidir aromatizar sus espacios pueden ser diversas.
A continuación te explicamos cuáles son los diferentes objetivos que se pueden tener y cuáles son las fragancias más adecuadas para cada una de estas metas:
Generar un entorno relajado por los deportistas
El deporte es un ocio que permite a la gente relajarse y recuperarse del estrés cotidiano. El gimnasio es un entorno en el que el deportista busca encontrarse a gusto para realizar su práctica deportiva.
Algunas prácticas deportivas como el yoga, los estiramientos, el Pilates exigen que quien las practique se encuentre en un estado de ánimo relajado que ciertas fragancias nos ayudan a alcanzar.
Para poder generar la experiencia olfativa y conseguir...
5 steps to aromatize your space
26
May
When we have decided to incorporate Olfactory Marketing into our strategy for the promotion and sale of our business, the next step is to ask what is the best way to flavor our spaces.
From several questions, we can choose the best tool for the dissemination of the chosen fragrance:
What space do we want to scent ?
What intensity do we need?
Is the aroma constant or concentrated at certain times of the day?
Do we have easy access to a point of light?
What monthly budget do we have for our Scent Marketing project?
Aromatization Area
Large surfaces require machines connected to ventilation or direct diffusion systems. In this case we would propose a machine like the Scent Flow. For smaller spaces, machines such as Scent Touch or Scent Prisma are ideal for ease of use...
Relaxed patients in your clinic and health center
17
Jan
Any of us, when we enter a dental, dermatological or aesthetic clinic, we face a moment of stress motivated by the uncertainty generated by checking our teeth, our skin, undergoing any aesthetic operation.
Those 15-30 minutes of waiting, where we do not stop looking at our mobile or reading the publications available in the waiting room, which help us make that moment more bearable. We often associate these spaces with smells generated by the preparations used in treatments and that transport us to times that are not particularly pleasant.Is there a way to turn the visit to the clinic, the time in the waiting room, into a pleasant and relaxed experience for patients?
The answer is yes. The scenting of the reception, waiting room of the clinic will serve to create a much more relaxed and positive state...
The best fragrances to eliminate bad smells from your business
10
Dec
What is an odor neutralizer?
An odor neutralizer is a product that permanently removes odors from a hotel, office, restaurant or shop and improves our passage through any room and the atmosphere of any space where it is located.
Using professional air fresheners is the best and most comfortable option. This is because they are much more effective than home remedies especially if we are talking about large spaces, toilets or offices. The smell of an office is something that needs to be taken care of, but we can't spend much time on it either.
Odor neutralizing air fresheners are perfect for a professional environment. Its fragrance is emitted automatically and periodically so we should never be aware of it again.
The main function of odor removers is not to mask the odor, but to eradicate it, and create...
What is the most suitable fragrance to scent your space or shipment?
19
Nov
If you want to find the perfect fragrance for your business or e-order shipments, whether it is a store, office, hotel or restaurant, the controlled use of scents will allow you to influence your customer's perception, incentivize your employees , extend the time of stay and favor purchases. In this article, we give you the keys you need to discover the perfect scent for your business.
Fragrances for shops, hotels and e-shipments
The fragrance you choose should be consistent with the products or services you offer.
In this way, in a cafeteria, we use aromas that enhance the smell of products such as coffee, chocolate or cinnamon, while in a shoe store we use aromas for stores with leather, sandalwood, cedar and other essences.
To choose the most recommended fragrance in each case, it is necessary to take into...
SCENT MARKETING: GLOBAL ACTION, LOCAL SOLUTIONS
24
Aug
The creation of fragrances, the adaptation of these to the needs of companies to achieve an emotional impact on customers that would generate a better perception of the brand and the product or service on their part, has been the main objective of the aromatic marketing companies during the last decade.
The vertiginous development of scent marketing sector that is today part of the marketing strategy of many companies, including large corporations that operate globally, represents a great challenge.
Avoiding homogenization to give an adequate response to each diverse cultural environment and reality requires a differentiated proposal that is attractive to visitors to an establishment in New York, Dubai, Jakarta, Montevideo or e-buyers in Oslo, Manila or San Francisco.
The paradox is that what...
