THE CHALLENGE OF E-COMMERCE: E-SCENT MARKETING, A NEW TOOL
When customers passed by a store, they were asked how much would they pay for a product. The same question was asked to customers when visiting their home showing them the product. The results were quite surprising. In the store, in a scented setting, with music, lighting and corporate decor, visitors claimed to be willing to pay 27% more than the people surveyed at their home.
It seems clear that companies have a big challenge to reach the e-buyer.
If companies are able to identify visitors to their online stores (legal conflict in sight in relation to the person's privacy rights), they can activate tools to promote their products that can improve the perception of the product by the customer and close the sale.
What role can e-marketing play in this?
First of all, the long duration of the...
PACKED EMOTIONS
To this day, when companies’ marketing teams worked to develop their olfactory brand, they didn’t take into account a significant chunk of their new customers: digital buyers. Nowadays, it is very important to think about the digital client when creating the olfactory identity.
Emotions that travel in a package, a gift that floats when we open the shipment.The scented attribute acts as a transmitter of the brand message to its customer. This generates a chain of emotional reactions in the receiver that conditions the perception of the brand.
In this way, the seller aims to value the product, to model how it reaches the customer.
Likewise, the olfactory experience evokes a situation that brings back memories that will transport you to another environment. A series of memories of past situations that will generate a positive association with the...
WHY SCENTING E-COMMERCE ?
Large, medium and even small companies’ sales in internet have grown dramatically during the last 5 years, accounting to up 30-50% of total turnover in some cases.
Companies deliver their products to the customer via parcel carriers. In most of the cases, customers have seen products which they only purchase in the net.
Digital signage, lighting in shops, music or Scent MKT are part of our visits to many retailer shops.
What happens when customers do not visit shops and get acquaintance with our product only via the net?
Our MKT tools in the shop become irrelevant. Our large amounts of money invested in MKT are not anymore reaching our visitors or customers as a significant quantity of them do only visit us via internet.
As a strategy to stay closer to your e-commerce customers, e-arome develops a powerful way...
