The creation of fragrances, the adaptation of these to the needs of companies to achieve an emotional impact on customers that would generate a better perception of the brand and the product or service on their part, has been the main objective of the aromatic marketing companies during the last decade.
The vertiginous development of scent marketing sector that is today part of the marketing strategy of many companies, including large corporations that operate globally, represents a great challenge.
Avoiding homogenization to give an adequate response to each diverse cultural environment and reality requires a differentiated proposal that is attractive to visitors to an establishment in New York, Dubai, Jakarta, Montevideo or e-buyers in Oslo, Manila or San Francisco.
The paradox is that what works for the US market does not have to be a suitable aromatic solution for the Asian or Arab market. Uniformity clashes with the cultural reality, traditions, tastes, preferences of each country.
Assuming that certain economies of scale will not be possible, it is important that companies that develop olfactory marketing products bear in mind that aromatic solutions will be much more effective and valued by customers if they are capable of generating a symbiotic effect between local preferences. and the olfactory identity of the brand.
The perception of each of the notes that make up our aromatic proposal differs according to the area and country of the world. It is the specialist’s job to know these differences and ensure that the olfactory experience is positive for all the brand’s clients, regardless of the country.
From e-arome we work to provide an adequate response to this challenge, based on the information provided by our local partners that help us understand those components that are part of tradition and history from each of the countries to which we offer our products.
