Fragmented audiences, multiple sales channels, diverse spaces for customer interaction, represent an important challenge for those responsible for communication and marketing of companies.
In this changing and dynamic environment where the end customer gains prominence, Scent Marketing offers varied solutions, each one of them optimal depending on the type of relationship between the parties to the exchange.
The right combination of them is key for the company in its challenge of trying to transmit its olfactory identity to the client from a unique sensory experience.
When selecting the fragrance it is important that we bear in mind that this will be our olfactory brand in each of the scenarios. Not necessarily, an olfactory brand suitable for diffusion in the environment will be the one that will work best as a medium in a scented shipment. In this case, should we choose an alternative fragrance?
We are inclined to think that it would be better to try to maintain olfactory homogeneity in our portfolio, being a candle, a ‘room spray’ or a scented ceramic piece in a gift or online sale shipment.
One way of trying to adapt our olfactory brand to each of the situations is through the reformulation and graduation of intensity, making the top notes more predominant in the aromatization of spaces or in candles, both in those that are citrus and aromatic. On the contrary, in a shipment the volatility will be lower and therefore, these notes should not be so predominant.
Apart from these questions that our specialist / manufacturer will help us solve, the opportunity that Scentc Marketing offers us to reach all the varied profiles of our potential clients is unique:
– The e-customer who buys through the online store will be the target of our scented shipment.
– The candle or mikado will help us to reconnect with the customer who visits our store in their family or work space.
– The setting of the space of shops, offices, HORECA shopping centers etc … as a classic means of generating olfactory experience to those who visit our commercial space.
– The scented decorative piece as a combining element of fragrance and design for hotels, offices, private home.
– The gift / souvenir scented as a souvenir element of places, events and parties specials.
From these products we will be able to spread our olfactory brand, reaching each of our target audiences.
