marketing olfativo Archives

Soluciones para aromatizar un centro deportivo o gimnasio

November 29, 2022
Posted by e-arome
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28 Nov

Algunas de las cadenas más importantes de gimnasios y de pequeños centros deportivos hace años decidieron aromatizar sus espacios. Las razones por las que un fitness club puede decidir aromatizar sus espacios pueden ser diversas. A continuación te explicamos cuáles son los diferentes objetivos que se pueden tener y cuáles son las fragancias más adecuadas para cada una de estas metas: Generar un entorno relajado por los deportistas El deporte es un ocio que permite a la gente relajarse y recuperarse del estrés cotidiano. El gimnasio es un entorno en el que el deportista busca encontrarse a gusto para realizar su práctica deportiva. Algunas prácticas deportivas como el yoga, los estiramientos, el Pilates exigen que quien las practique se encuentre en un estado de ánimo relajado que ciertas fragancias nos ayudan a alcanzar. Para poder generar la experiencia olfativa y conseguir...

5 steps to aromatize your space

May 27, 2022
Posted by e-arome
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26 May

When we have decided to incorporate Olfactory Marketing into our strategy for the promotion and sale of our business, the next step is to ask what is the best way to flavor our spaces. From several questions, we can choose the best tool for the dissemination of the chosen fragrance: What space do we want to scent ? What intensity do we need? Is the aroma constant or concentrated at certain times of the day? Do we have easy access to a point of light? What monthly budget do we have for our Scent Marketing project? Aromatization Area Large surfaces require machines connected to ventilation or direct diffusion systems. In this case we would propose a machine like the Scent Flow. For smaller spaces, machines such as Scent Touch or Scent Prisma are ideal for ease of use...

Business impact of scent, Marketing olfativo, Scent Marketing

Relaxed patients in your clinic and health center

January 20, 2022
Posted by E-arome
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17 Jan

Any of us, when we enter a dental, dermatological or aesthetic clinic, we face a moment of stress motivated by the uncertainty generated by checking our teeth, our skin, undergoing any aesthetic operation. Those 15-30 minutes of waiting, where we do not stop looking at our mobile or reading the publications available in the waiting room, which help us make that moment more bearable. We often associate these spaces with smells generated by the preparations used in treatments and that transport us to times that are not particularly pleasant.Is there a way to turn the visit to the clinic, the time in the waiting room, into a pleasant and relaxed experience for patients? The answer is yes. The scenting of the reception, waiting room of the clinic will serve to create a much more relaxed and positive state...