What is the most suitable fragrance to scent your space or shipment?
If you want to find the perfect fragrance for your business or e-order shipments, whether it is a store, office, hotel or restaurant, the controlled use of scents will allow you to influence your customer's perception, incentivize your employees , extend the time of stay and favor purchases. In this article, we give you the keys you need to discover the perfect scent for your business.
Fragrances for shops, hotels and e-shipments
The fragrance you choose should be consistent with the products or services you offer.
In this way, in a cafeteria, we use aromas that enhance the smell of products such as coffee, chocolate or cinnamon, while in a shoe store we use aromas for stores with leather, sandalwood, cedar and other essences.
To choose the most recommended fragrance in each case, it is necessary to take into...
ORIGINS OF SCENT MARKETING
Since the first moments of human civilization, more than 8,000 years ago, in places as distant as India or the Americas, fragrances have been an element used to search the deepest spirituality, to be able to find the answers that religions seek to answer about human existence. Reaching that state of mind allows us to reduce worldly stress and free our consciousness to be able to understand better everything that surrounds us.
John Weguelin, "The Obsequies of an Egyptian Cat," (1886)
Certain essences were / are often present when reading sacred texts in many modern religions such as Christianity, Islam, Judaism, Hinduism, serving as a conductive element of transcendentality within spiritual experience.
Even the smell has been a present element in our civilizations to ridicule other groups, relating modesty with moral depravity and decadent society. This is how...
THE CHALLENGE OF E-COMMERCE: E-SCENT MARKETING, A NEW TOOL
When customers passed by a store, they were asked how much would they pay for a product. The same question was asked to customers when visiting their home showing them the product. The results were quite surprising. In the store, in a scented setting, with music, lighting and corporate decor, visitors claimed to be willing to pay 27% more than the people surveyed at their home.
It seems clear that companies have a big challenge to reach the e-buyer.
If companies are able to identify visitors to their online stores (legal conflict in sight in relation to the person's privacy rights), they can activate tools to promote their products that can improve the perception of the product by the customer and close the sale.
What role can e-marketing play in this?
First of all, the long duration of the...
