Scent Marketing

Tricks to scent large spaces

Establishments that have large spaces often rule out the scenting of their spaces due to the fact that it can be costly. From e-arome we want to propose a series of solutions to achieve the aromatization of your space at a reasonable cost using our Scent Flow diffuser with a result that will satisfy all your customers and visitors: Program scent intensity Our diffuser allows us to schedule the hours in which you will work taking into account the influx of visitors. The ON time and the OFF time. And most importantly, we can create time slots with different intensities. As an example, a hotel has hours of more traffic in its lobby, which coincide with the entry and exit of guests, the hours of breakfast, lunch or dinner. In these hours, we will program a higher intensity that...

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Scent Marketing

ORIGINS OF SCENT MARKETING

History Fragances
Since the first moments of human civilization, more than 8,000 years ago, in places as distant as India or the Americas, fragrances have been an element used to search the deepest spirituality, to be able to find the answers that religions seek to answer about human existence. Reaching that state of mind allows us to reduce worldly stress and free our consciousness to be able to understand better everything that surrounds us. John Weguelin, "The Obsequies of an Egyptian Cat," (1886) Certain essences were / are often present when reading sacred texts in many modern religions such as Christianity, Islam, Judaism, Hinduism, serving as a conductive element of transcendentality within spiritual experience. Even the smell has been a present element in our civilizations to ridicule other groups, relating modesty with moral depravity and decadent society. This is how...

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Scent Delivery

THE CHALLENGE OF E-COMMERCE: E-SCENT MARKETING, A NEW TOOL

E-SCENT MKT , A NEW TOOL
When customers passed by a store, they were asked how much would they pay for a product. The same question was asked to customers when visiting their home showing them the product. The results were quite surprising. In the store, in a scented setting, with music, lighting and corporate decor, visitors claimed to be willing to pay 27% more than the people surveyed at their home. It seems clear that companies have a big challenge to reach the e-buyer. If companies are able to identify visitors to their online stores (legal conflict in sight in relation to the person's privacy rights), they can activate tools to promote their products that can improve the perception of the product by the customer and close the sale. What role can e-marketing play in this? First of all, the long duration of the...

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