When customers passed by a store, they were asked how much would they pay for a product. The same question was asked to customers when visiting their home showing them the product. The results were quite surprising. In the store, in a scented setting, with music, lighting and corporate decor, visitors claimed to be willing to pay 27% more than the people surveyed at their home.
It seems clear that companies have a big challenge to reach the e-buyer.
If companies are able to identify visitors to their online stores (legal conflict in sight in relation to the person’s privacy rights), they can activate tools to promote their products that can improve the perception of the product by the customer and close the sale.
What role can e-marketing play in this?
First of all, the long duration of the olfactory impact will encourage the customer who has bought a product to return to the same page to buy the same or similar product, relating that good experience to the time of online purchase.
Now, how do we get our olfactory brand to help us realize the 1st online sale?
A scented promotional item sent to the potential customer, can be used to close that sale that is pending. The olfactory impact can trigger the desire to buy our products by someone who until then had not made the final step in the purchase process.
This is how olfactory e-marketing becomes not only an element for confirmed sales as a flavoring element of shipping, but can also be part of promoting the online sale of our brand’s products.
For more information on the possible aromatic options available for companies interested in their promotion in the digital market: info@e-arome.com
