A highly increasing number of companies are looking at scent e-marketing, in order to improve customer’s satisfaction and create a long lasting olfactory memory.
When delivering their e-shipments and gifts to their customers, choosing the right scent becomes a key aspect which first requires to identify our customer’s or target’s profile.
Our fragrance selection will vary if we address to a male or female public. Several studies conducted during last years have identified fragrances which are better accepted by men or women.
Also, age plays an important role on selection. Older people have usually very different preferences if compared to teenagers.
At the same time, our cultural background or country of origin plays a key role in our approach to scents.
There are definitely scents which are well accepted worldwide in a different intensity depending on the region, but our experience shows that some scent families are sold better in some regions than in others.
It is also important to bear in mind how people will react to our proposed scent experience. If we expect to create a relaxing atmosphere or an exciting olfactive brand impact, we will have to focus on different scent groups.
When perfumers develop a new fragrance, they keep in mind all above considerations to choose the most adequate combination of head (top notes), heart (middle notes) and base notes, which are part of each scent.
A successful fragrance choice will trigger longer lasting memories as a result of the unique customer’s experience. In average, 35% of what we smell, compared to the 2% of what we see or hear and 1% of what we touch, is stored in our brain for over a year, so a right selection is crucial to our scent e-marketing strategy.
A well balanced scent portfolio allows specialists to propose the most adequate scent, taking into consideration all mentioned above.
For more information, please contact us: info@e-arome.com
