The Impact of Olfactory Marketing in the Furniture Sector
Despite the rise of e-commerce, home furnishing sales continue to predominate in physical stores and exhibitions. These spaces allow clients to explore various furniture proposals, experience their distribution and receive personalized advice to adapt them to their needs.
The Importance of the Sensory Experience at the Point of Sale
In a highly competitive environment, where differentiation is key, sensory marketing has become a fundamental tool for companies in the furniture and interior design sector. Beyond the mere functionality of the product, consumers seek an enriching shopping experience that stimulates their senses and emotions.
Any business that...
5 steps to aromatize your space
26
May
When we have decided to incorporate Olfactory Marketing into our strategy for the promotion and sale of our business, the next step is to ask what is the best way to flavor our spaces.
From several questions, we can choose the best tool for the dissemination of the chosen fragrance:
What space do we want to scent ?
What intensity do we need?
Is the aroma constant or concentrated at certain times of the day?
Do we have easy access to a point of light?
What monthly budget do we have for our Scent Marketing project?
Aromatization Area
Large surfaces require machines connected to ventilation or direct diffusion systems. In this case we would propose a machine like the Scent Flow. For smaller spaces, machines such as Scent Touch or Scent Prisma are ideal for ease of use...
Relaxed patients in your clinic and health center
17
Jan
Any of us, when we enter a dental, dermatological or aesthetic clinic, we face a moment of stress motivated by the uncertainty generated by checking our teeth, our skin, undergoing any aesthetic operation.
Those 15-30 minutes of waiting, where we do not stop looking at our mobile or reading the publications available in the waiting room, which help us make that moment more bearable. We often associate these spaces with smells generated by the preparations used in treatments and that transport us to times that are not particularly pleasant.Is there a way to turn the visit to the clinic, the time in the waiting room, into a pleasant and relaxed experience for patients?
The answer is yes. The scenting of the reception, waiting room of the clinic will serve to create a much more relaxed and positive state...
What is the most suitable fragrance to scent your space or shipment?
19
Nov
If you want to find the perfect fragrance for your business or e-order shipments, whether it is a store, office, hotel or restaurant, the controlled use of scents will allow you to influence your customer's perception, incentivize your employees , extend the time of stay and favor purchases. In this article, we give you the keys you need to discover the perfect scent for your business.
Fragrances for shops, hotels and e-shipments
The fragrance you choose should be consistent with the products or services you offer.
In this way, in a cafeteria, we use aromas that enhance the smell of products such as coffee, chocolate or cinnamon, while in a shoe store we use aromas for stores with leather, sandalwood, cedar and other essences.
To choose the most recommended fragrance in each case, it is necessary to take into...
