The Impact of Olfactory Marketing in the Furniture Sector Despite the rise of e-commerce, home furnishing sales continue to predominate in physical stores and exhibitions. These spaces allow clients to explore various furniture proposals, experience their distribution and receive personalized advice to adapt them to their needs. The Importance of the Sensory Experience at the Point of Sale In a highly competitive environment, where differentiation is key, sensory marketing has become a fundamental tool for companies in the furniture and interior design sector. Beyond the mere functionality of the product, consumers seek an enriching shopping experience that stimulates their senses and emotions. Any business that requires the physical presence of the customer in the establishment can greatly benefit from sensory marketing strategies, including aroma marketing. An adequate multisensory communication strategy at the point of sale can make the difference...