Any of us, when we enter a dental, dermatological or aesthetic clinic, we face a moment of stress motivated by the uncertainty generated by checking our teeth, our skin, undergoing any aesthetic operation.
Those 15-30 minutes of waiting, where we do not stop looking at our mobile or reading the publications available in the waiting room, which help us make that moment more bearable. We often associate these spaces with smells generated by the preparations used in treatments and that transport us to times that are not particularly pleasant.
Is there a way to turn the visit to the clinic, the time in the waiting room, into a pleasant and relaxed experience for patients?
The answer is yes. The scenting of the reception, waiting room of the clinic will serve to create a much more relaxed and positive state of mind in the patient and improve their perception of the visit.
Why is proper aromatization of clinics and health centers so important?
Scenting in health centers, in a dental, dermatological or aesthetic clinic helps create the right climate that stimulates our brain to lower these levels from which anxiety derives. And also in other negative sensations that affect our health. And in our recovery after any intervention.
It is very important that patients and their families find a warm and safe environment that helps them relax in a situation that they do not control and that can be serious.
If the people who come to the clinic have a positive attitude, the process they are going to undergo and its subsequent phases will be much more bearable. The brain is the most elastic organ we have. Thanks to its adaptability to adverse circumstances we have managed to survive until today.
But it supposes an overexertion that produces a lot of stress and affects emotional health. Creating safe environments in the spaces where one feels most vulnerable, such as the doctor, feeds positive energy and relaxes patients. Reducing fears and anxieties!
What produces bad odors in the dental, dermatological or aesthetic clinic?
As main agents causing bad odors, we can highlight:
- Dental treatment products: The typical dental office aroma comes from the essence of clove (Eugenol®). Other products include Cresophene®, formocresol, hypochlorite, metacresiacetate (cresatin), and acrylic.
- Cleaning products: Chlorine from toilets, antibacterial soaps, disinfectant wipes, substances such as glutaraldehyde, used for cleaning non-self-cleaning instruments, etc.
- Certain odors generated by the human body: Poor oral and body hygiene, the smell of tobacco, the smell of bacterial microfiltration through prosthetic chimneys, bad breath from very porous prostheses, alveolitis, surgical wounds.
- Materials and equipment: The smell of latex gloves or high pressure autoclave.
- The smell of the toilets: Especially when there are plumbing problems and when the ventilation systems are missing or insufficiently working.
Scent Marketing in dental, dermatological or aesthetic clinics
Although we have already explained the effect of the smell of the clinic on the mood of the patients, most businesses still avoid applying professional aromatization systems, using some already known “methods”: ventilate by opening the door or the window, spray aerosols or odor eliminators, plug in mini electric air fresheners or simply place scented candles. Measures that, as a whole, do not fulfill the effect of eliminating odours, aromatization and relaxation of the clients.
More and more businesses use the sense of smell to seduce and attract customers, to arouse their emotions and associate them with a special sensation in their memory. This phenomenon is a result of neuroscience and is identified with the olfactory marketing term through which natural and artificial aromas and essences are used to relate a product, a service or a company to a pleasant sensation, to favor the purchase.
Among the most valued effects of the application of olfactory marketing, are included:
- Create emotions, memories and positive sensations.
- Relax, calm the patient and minimize the risk of infections,
- Strengthen the consumer link and differentiate the brand.
- Improve attention and work performance.
For a dental clinic, the most important effects of aromatization would consist of: The elimination of the specific smell of the clinic in the waiting room and the rooms, the relaxation of the patients and the generation of unique experiences, together with positive memories.
How to aromatize your dental, dermatological or aesthetic clinic?
To create this olfactory experience we will focus on those fragrances that generate a relaxed and calm state of mind.
We will focus on the use of floral, aromatic and citrus components to create fragrances that create a relaxed atmosphere.
Among the aromatic plants, our advice will be to use rosemary, lavender, sage, basil or vanilla. Flowers like rose, geranium, jasmine would also be a good option.
Accompanying them with a citrus touch will make them fresher and more pleasant, creating a lighter and more comfortable atmosphere.
In any case, the level of aromatization of the space should not be intense to avoid a feeling of heaviness and generate rejection.
For more information and advice on how to aromatize your dental, dermatological or aesthetic clinic, you can fill out the contact form or write to info@e-arome.com.
