If you want to find the perfect fragrance for your business or e-order shipments, whether it is a store, office, hotel or restaurant, the controlled use of scents will allow you to influence your customer’s perception, incentivize your employees , extend the time of stay and favor purchases. In this article, we give you the keys you need to discover the perfect scent for your business.
Fragrances for shops, hotels and e-shipments
The fragrance you choose should be consistent with the products or services you offer.
In this way, in a cafeteria, we use aromas that enhance the smell of products such as coffee, chocolate or cinnamon, while in a shoe store we use aromas for stores with leather, sandalwood, cedar and other essences.
To choose the most recommended fragrance in each case, it is necessary to take into account the type of public that visits your business: executives, ladies, children, families, young people, athletes, patients or students.
Increase the volume of sales from a suitable choice of fragrance.
Studies carried out in this regard show that businesses that use the services of a consultancy specialized in olfactory marketing increase their business volume by 25%.
With the choice of a suitable odotype, sensations are enhanced that generate such a positive impact on visitors to shops and businesses, that the desire to stay longer in these sites increases, and to acquire the product or service that is offered there.
But this is not all because the brand will remain associated with the olfactory memory, and will make possible the desire to return again on many other occasions.
We help you choose the best fragrance for your business.
Our specialist will ask you what values you want to convey, highlight, what impression you want your client to enjoy when they enter your establishment or open the product at home from the order placed on the network.
All this will determine the selection of fragrances by our specialist.
The first choice that the olfactory marketer will make will be the most suitable fragrance family.
Here are some examples of the scents that work best in different types of businesses.
Recommended fragrances for each business according to olfactory family.
Aromatic: They revolve around plants such as thyme, lavender, rosemary, different teas. They are often combined with citrus and / or floral notes, creating a relaxed atmosphere that is very suitable for rest areas such as hotels or rural houses. They are always a safe bet when we doubt which fragrance to choose for our establishment or scented shipment.
Citrus: They are those fragrances that revolve around citrus fruits such as lemon, lemon, orange, mandarin and grapefruit. They are very suitable for environments where we want to value freshness, cleanliness. They have a very strong volatile factor that requires a marked diffusion to guarantee a constant effect. Very current in the context that we are living out of Covid.
Florals: Widely used as body fragrances, – rose, gardenia, jasmine, geranium, in the setting of spaces or ceramic elements are a temptation for many people but they require adequate treatment, with very fresh woody and middle base notes that do not leave anyone indifferent. A suitable option for spaces of especially youthful feminine fashion.
Fruity: They are those that are developed around some fruit often of tropical or Mediterranean origin (pineapple, mango, peach etc …). They are very sweet fragrances that are attractive preferably for young people and are suitable for environments in which we want to create a casual and lively atmosphere.
Gourmand: In this group we would include all those fragrances that evoke food or drinks such as chocolate, coffee, cakes, bread. They require a very appropriate treatment for each environment because the olfactory perceptions of each person are very different for products of the same denomination, such as bread and coffee, depending on the country. They are used as an element that awakens the desire to consume the scented element or as a reminder element when the product is packaged and is not perceived by the customer in the establishment.
Herbal: Deeply green, such as bamboo, fir balsam, they are often combined with citrus notes and have a fresh and alive element that is very attractive in environments that require getting out of darkness and gray. They are also very relaxing and make the visitor’s stay very pleasant.
Marine: They combine citric, ozonic notes with marine hearts that generate a very relaxed state as when we are in the sea or in a waterfall of a river. Many suitable for stressful client environments such as doctor’s visits.
Spicy: From elements such as cinnamon, pepper, coriander or vanilla, often combined with woods and / or aromatic herbs, we create an elegant, fresh and provocative fragrance, very suitable for an exclusive or novel context in cold environments.
Woody: We come to the last and most powerful family. They are the strongest, densest fragrances that combine woods such as sandalwood or oud with floral and herbal elements such as patchouli. Very suitable for elegant and sophisticated environments, they are usually highly appreciated in warmer countries. It is necessary to take into account the moderation of the intensity when making the diffusion in European countries.
No matter what your business is, a personalized scent can guarantee loyalty to your brand, improve the environment and the results.
Thanks to our experts, the air freshening and odor control applications that we offer at e-arome, you can now have your own fragrance specially designed for your business.
Contact without obligation and take a look at our catalog of professional diffusers for each type of business.
